AB InBev will open the 2026 Cannes Lions programme, delivering a keynote on the Lumière Theatre stage at 10am, Monday 22 June. Following this, it will be honoured as Creative Marketer of the Year at ...
AB InBev will open the 2026 Cannes Lions programme, delivering a keynote on the Lumière Theatre stage at 10 a.m,. Monday 22 June. Following this, it will be honoured as Creative Marketer of the Year ...
Five years ago, AB InBev was a ruthlessly efficient machine. Growth was largely through M&A and, by its own admission, it was not a marketing-led organization – it was not “creative”. At a senior ...
The world’s leading brewer’s approach to creativity as a competitive advantage results in strong performance and increased revenues The Cannes Lions International Festival of Creativity has announced ...
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