One car brand is known for economy, but nonetheless gives customers the feeling of high quality. A different car brand, known for luxury, still has a reputation for affordability. Both cars are made ...

The Best Value Luxury Brand in KBB.com's 2025 Consumer Choice Awards isn't a mainstay like Lexus, nor is it a fast-rising star like Genesis. It's Acura, the premium division from Honda. Now, you might ...

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create authentic connections with new audiences. The most successful partnerships ...

Walmart's new in-house brand, bettergoods, debuted in the spring of 2024. Though it joined other Walmart brands like Marketside and Great Value, bettergoods strove to fulfill a few niche roles at the ...

Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. Today, brand-valuation ...

Value adds transform products, making them unique and allowing higher pricing. A strong value add creates a competitive advantage and market differentiation. Investors should assess companies' value ...