Adobe Summit 2024 put individualized digital experiences on full display. Personalization at scale is exceedingly difficult. By applying artificial intelligence, Adobe Systems Inc. showed off its ...

Qualcomm adopts Adobe Experience Cloud, including Adobe Real-Time Customer Data Platform, to gain deeper insights and personalize experiences across the entire customer journey The collaboration also ...

The new Adobe Experience Platform AI Assistant provides a conversational interface that can answer technical questions and will simulate outcomes, automate tasks and generate journeys and audiences ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) announced it is working with U.S. Bank (NYSE:USB) to deliver enhanced online and in-branch customer experiences that are personalized to ...

Adobe is leaning on AI-powered data solutions to bridge the post-cookie identity gap. This fits into Adobe’s broader strategy of using a mixture of automation and artificial intelligence to figure out ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has expanded its partnership with The Home Depot to enhance the customer experience. The Home Depot has led the way in ...

Retailers can personalize in-store and online experiences with new Adobe Experience Cloud tools Adobe has unveiled new Adobe Experience Cloud tools that company officials say empower retailers to ...

Movable Ink has added another Adobe tool to its Da Vinci portfolio: Adobe Journey Optimizer, for streamlining the creation of high-volume campaigns. The goal is to drive personalization with every ...

Adobe has added new personalization capabilities based on an integration between Adobe Target and Adobe Real-Time CDP. The goal is to help brands combine historical customer data with current behavior ...

Good morning. The next evolution of personalization for customers is slated to be agentic AI—autonomous digital agents capable of independently performing tasks. For marketing software giant Adobe, ...