Phorm prepares to launch its controversial ad-targeting system, which monitors a person's browsing in order to serve ads matched to their searches or Web pages visited Just a few weeks before the ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Many of the ads you see originate from a service called MSA (MIUI System Ads), which is a telemetry-linked background app responsible for displaying recommendations and ads system-wide. Turning this ...

Meta delivered a standout Q2 with 22% YoY revenue growth, beating forecasts despite tariff concerns and advertiser fickleness. Ad system innovations—Andrometa, GEM, and Lattice—drove higher conversion ...