Amazon.com (NasdaqGS:AMZN) is facing imminent multi billion dollar regulatory action from the U.S. Federal Trade Commission over alleged deceptive advertising practices. The probe centers on how ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

The tech giant handily beat Wall Street forecasts, with net sales of $180.2 billion and operating income of $17.4 billion. By Alex Weprin Senior Editor Amazon smashed Wall Street forecasts in the ...

Several recent policy changes at Amazon have prompted large sellers to boycott the online retailer's advertising business on Wednesday. The policy affecting advertisers most refers to April 2. Many ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

The most obvious winner here is Amazon itself. The company has a combination of advantages in the digital ad space that most of its rivals can only dream of: authenticated user data, purchase intent ...

For the most part, I've enjoyed my experience using a Fire TV Stick 4K Max. It's fast, reliable, and streaming in 4K with Dolby Vision has been solid. But if there's one part of the experience that ...

Amazon is facing legal trouble in Australia after introducing ads to Prime Video and asking subscribers to pay extra for an ...

Amazon is almost doubling the price of its ad-free Prime Video subscription, increasing the fee in the United States by $2 a month, the tech giant announced March 13. According to Amazon, the cost of ...