As part of the test, ads will show up at the bottom of ChatGPT’s answer to a user’s query and will be labeled as “sponsored.” ...

Artificial-intelligence giant OpenAI is about to stick ads in its popular ChatGPT application for some users — but the ...

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s ...

Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to-end ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

Saul Marquez, Founder & CEO at Outcomes Rocket, a marketing agency that helps health tech and med tech companies accelerate growth. As we enter 2026, the rules governing B2B growth are changing—and ...