The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

When it comes to advertising your business, you no longer need months of planning and preparation to launch your campaigns. When I started my advertising and PR agency over 22 years ago, it took weeks ...

The Loop Marketing earns three 2026 Web Excellence Awards for standout web design and integrated campaigns, showcasing ...

Ford rolled out a new ad campaign on Wednesday, marking the first global unification of its brand in decades. CMO Lisa Materazzo told CNBC that the campaign, titled "Ready, Set, Ford," focuses on the ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Electric vehicle manufacturer Lucid Motors launched a new brand positioning and campaign entitled “Compromise Nothing,” per details shared with Marketing Dive. The effort marks the automaker’s first ...

On Tuesday, Choice Hotels International launched its 2025 global marketing campaign aimed at “maximizing” the guest experience and building brand recognition and loyalty across its 22-flag portfolio.

Rivian is launching its first ad campaign, with digital ads showcasing stories from Rivian owners about how they’ve used their electric truck’s unique capabilities in interesting ways. An ad campaign ...