A new study by Lucid Marketing marketing, titled, "U.S. Adults: Word of Mouth Communications," found that women were more likely than men to share a positive experience with a business (91% to 83%) or ...

According to new research from PQ Media, spending on word-of-mouth marketing rose 14.2% to $1.54 billion in 2008, despite the worst economic recession in 70 years. However, WoM spending is on pace to ...

For far too long, B2B marketing has operated on the assumption that decision-makers are predominantly male – unsurprising, given the historical landscape where senior roles were overwhelmingly ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The stellar team and growth of ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.