Marketing survey analysis is an important tool for businesses to gain insight into customer preferences and behaviors. It can help businesses identify areas of improvement, develop new products and ...

CivicScience, an online polling and survey data firm, took its first official step into the media arena on Monday with the launch of Rulo, an ad-buying and programmatic data business. CivicScience had ...

In past decades, consumer surveys have become an established form of evidence in trademark and false advertising litigation, particularly in matters involving confusion, secondary meaning, or false or ...

BOSTON--(BUSINESS WIRE)--Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today released findings from its 2023 Marketing Outlook Survey, which ...

STAMFORD, Conn.--(BUSINESS WIRE)--Fifty-six percent of consumers are already spending as if the economy is in a recession or making changes to prepare, according to a survey by Gartner, Inc., a ...

Creative comms and marketing agency Bastion has released its annual video games marketing survey, which reveals that discoverability is the biggest challenge publishers and developers expect to face ...

Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6 per cent plan to increase their spending on connected TV (CTV) campaigns, according to a survey ...

STAMFORD, Conn.--(BUSINESS WIRE)-- Forty-seven percent of consumers expect to buy more American-made products this year, according to a survey by Gartner, Inc. (IT) This press release features ...

Information and feedback are two very important sources by which business moves are based. Telephone surveys are done if businesses need immediate knowledge on their customers’ thoughts on the company ...

Three Major Consumer Trends—Economic Caution, Reality Skepticism, and a Return to Real-World Experiences—Demand Marketing Leaders Shift Strategies for 2026 STAMFORD, Conn.--(BUSINESS WIRE)-- Fifty-six ...