Incrementality testing in digital advertising measures the true impact of ad campaigns by comparing the behavior of users ...

Twitch is currently experimenting with new ad formats that are intended to interfere less with the viewing experience.

OpenAI has been teasing the introduction of ads for weeks. In a post on X in mid-January, OpenAI CEO Sam Altman announced the ...

Omnicom Media confirms more than 30 participating clients amid lingering questions about how the pilot will work.

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

The days of large blanket media buys are fading. Always-on testing reduces waste by directing spend toward what is proven to work. AI-powered automation and personalization are key drivers of ...

Snap partnered with Disney on their new Sponsored Snaps ad placement test. McDonalds and Taco Bell are the two brands testing Promoted Places on the Snap Map. The two ad placements are currently in ...