Linear TV’s direct-sold era may be nearing its end. NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports programming on linear ...
Hosted on MSN
NBCUniversal, RPA, FreeWheel & Newton Research intro agentic AI buying across linear & digital for premium video
Today NBCUniversal, independent agency RPA, FreeWheel and Newton Research announced a partnership to introduce a new approach to buying premium video using agentic AI across both linear and digital.
Some results have been hidden because they may be inaccessible to you
Show inaccessible results