In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers (ANA) stated it was ...
At the 2025 ANA Masters of Advertising Law Conference, Katten partners Chris Cole and Kristin Achterhof, joined by Michael Friedman of Whirlpool, led a discussion on the evolving risks facing ...
Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. But now, panels are making headlines again as a fresh way to measure streaming and TV consumption. But this time, the TV ...