Adobe Target has increased Adobe Analytics-enhanced reporting with the artificial intelligence-powered testing and personalization capabilities of new Auto-Allocate, Auto-Target and Recommendations, ...

Adobe has announced updates that allows developers to work alongside marketers in Adobe Target for the first time. Adobe has announced new capabilities in Adobe Target, its personalization tool that ...

Adobe is aiming to give marketers more control and transparency over targeting algorithms, as it updates Adobe Target tools. The company's Experience Cloud, which encompasses Adobe's Marketing Cloud, ...

(Adobe Experience Cloud is what houses all of Adobe’s marketing, analytics and advertising solutions, including Adobe Target, Adobe Analytics, Adobe Campaign and Adobe Audience Manager.) The CDP ...