Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

Virtual fitting rooms, augmented reality applications, product information displayed via iPads -- there is no doubt that the traditional high-street retail experience is changing and the trend for ...

Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

When Eden Chen wants to go sneaker shopping, he takes out his smartphone and points the camera at his feet. Shoes materialize. He turns his feet from side to side. How does the shoe look on his foot?

Retailers are turning to the filtering technology popularized by Snapchat to add a real-world feel to online shopping. By Kate Conger OAKLAND, Calif. — When Eden Chen wants to go sneaker shopping, he ...