For years, back-to-school advertising was largely treated as a scale and delivery challenge. Brands flooded consumers with ...

If the back to school season continues to be an early indicator of retailers’ promotion plans for the all important fourth quarter, expect mobile and social campaigns to be driving a lot more ...

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Value, cost and well-worn tropes are dominating back-to-school marketing this year. While some would argue that there’s comfort to be found in the familiar during a chaotic period, Gen Z retailer ...

Apple has started preparing for its annual Back to School promotion in the U.S. and Canada, according to backend Apple code seen by MacRumors. Apple holds a Back to School sale each June, providing ...

Apple's annual Back to School promotion is expected to return around July 1, giving eligible students a timely way to offset Apple's newly announced Mac and iPad price increases. Bloomberg's Mark ...

After briefly taking down its European education stores earlier today, Apple has officially launched its 2025 Back to School promotion across the continent. Like in the U.S., this year’s offer ...

Apple’s Back to School promotion for 2025 is now available. For a limited time, eligible customers can get AirPods or another eligible accessory for free when they buy a new iPad, MacBook, or iMac.