Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data ...

Should content marketers be worried about AI? It’s a hot topic—and one you can’t spend too much time debating. Tools like ChatGPT are disrupting the pace of content creation and strategy. One expert ...

If you are (like so many content marketers) trying to allocate scarce resources and choose your channels wisely, you may have had this question come up: Should we publish on our own company blog or on ...

The content you publish represents you. Content is one of the most important aspects of your marketing strategy—arguably the most important. Content is the food that Google eats and what allows your ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...