Digital Camera World on MSN
The hidden truth behind Canon's 70-year-old logo – and what it tells you about the brand's philosophy
The famed Canon logo started life as a Buddhist Bodhisattva with a thousand arms. Here's what happened next.
Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...
The smartphone industry has long been obsessed with prestige. For years, a flagship phone wasn’t truly a flagship unless it had a camera partnership with a legendary optics brand or a badge from a ...
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