Choosing a new colour scheme is a psychological issue, not just an aesthetic one. Here’s what the evidence shows.

In a new study, biology and psychology researchers show how existing color vocabularies constrain future options for efficient color vocabularies. Suppose two speakers of the same language are playing ...

Estonian vocabulary for color, taste and smell is strikingly similar to that of German in both form and meaning, a Tallinn University doctoral thesis shows. "We can speak of shared sensory experiences ...

Suppose two speakers of the same language are playing a guessing game where each has the same color swatches, and Player 1 tries to get Player 2 to guess a hue by naming the color. If the second ...