When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Greishma Singh of The Coca-Cola Company offers a look at how youth behaviour, cultural moments and platform-first thinking ...

Uncover the dynamics of the consumer goods sector, where companies produce goods for individual use. Understand how technological trends and consumer behavior drive this industry.