Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

When it comes to consumer perception, the top of the leaderboard for car brands has remained stable, but with the “perennial leaders” seeing significant swoons, other brands are closing the gap, ...

In completing its 2011 Car Brand Perception Survey, Consumer Reports discovered that two automakers tied in a statistical dead heat for the top spot with consumers. The publication revealed that a ...

Health perception To assess consumer health perceptions of plant-based meat vs animal meat, IFIC performed an exercise in which it presented respondents with two blind nutrition labels: Product A ...