Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.

OpenAI is still exploring ChatGPT ads, according to a new report describing sponsored content that could be prioritized in ...

The connected TV industry has come a long way. Viewers are cutting cords, streaming hours of content across platforms, and expecting a smooth, uninterrupted experience while they do it. But despite ...

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

In the modern era, it’s all about the visuals. From the explosion of video across social media to the popularity of memes across the internet, visual content marketing has become a vital trend in the ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

Do you want to create more engaging content for your audience? Find out what a content marketing matrix is and how to use it. According to the Content Marketing Institute’s Video & Visual Storytelling ...

OpenAI is still testing ChatGPT ads, exploring sponsored placements while stressing user trust and response quality.

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...

The purpose of these policies is to provide guidance on the types of advertising content that are allowed on Business Insider's websites and other digital properties, including Insider, Business ...