As of November last year, there were over 26,000 fintech startups globally, up from over 12,000 in 2019. This figure is expected to rise further, thanks to the increasing adoption of fintech services ...

B2B content marketing is the practice of producing and distributing content to increase brand awareness, traffic, leads, and sales for business-to-business companies. Common forms of content marketing ...

Why do so many companies fail? One big reason has to do with an unsuccessful content marketing strategy. Without a good one, the likelihood of failure goes way up. The Fast Company Executive Board is ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

A bit of advice before you proceed: If you’re new to all this, school yourself on the basic types of content marketing with this quick-fire crash course of old favorites. But if you’re ready for some ...

The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas. If you thought you’d seen it all with ecommerce content marketing examples, ...

Good content conveys information about a product or brand, cultivates interest and builds long-term connections with customers. Content has many aspects to consider, including its relevance to ...

Permission marketing is a form of advertising where the intended audience can choose to receive promotional messages.

In the entertainment industry, content is the product — and they know how to market it. Here are 7 things content marketers can learn and apply. This isn’t just some justification for my watching so ...

While content marketing is essential for all industries, I believe nothing pulls in leads and boosts long-term return on investment like a well-planned thought leadership strategy. Nearly 90% of ...