Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...

Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual ...

In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital ...

After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum. Cooper is a well-known thought leader on the topic ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

Audacy is introducing dynamic AI and machine learning that “infuses contextual advertising solutions” into its Ad Tech stack to help brands more precisely target podcast consumers. The offering, the ...

VIENNA—Bitmovin said it has launched its AI Contextual Advertising solution, combining the company’s playback and encoding offerings to provide hyper-personal advertisements for audiences based on ...

Contextual advertising has been present in some form since the birth of digital advertising. But in the pre-GDPR era, user-level data was too readily available for alternative solutions to be explored ...

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged as a pivotal approach for driving sales and ...

Seedtag has unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag’s AI, Liz, now interprets deeper ...

AI performance depends on what it knows, not how you ask. Learn how to structure data and systems for better results. The post Context engineering is the real AI advantage in marketing appeared first ...