Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to pay attention.

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Relationships take work — especially when it comes to your customers. The SOCi Consumer Behavior Index asked more than 1,000 U.S. consumers to weigh in on their practices and preferences when ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, offering insights for retail and brand leaders.

Staying afloat—never mind growing—in the tightly packed, highly competitive commercial environment that typifies the modern marketplace demands a lot from a business. Chief among the survival skills ...

McDonald’s second quarter included positive same-store sales, to the tune of +2.5%. It was a welcomed report after back-to-back negative quarters, which just doesn’t happen all too often at the Golden ...