Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Ken Paxton secured a settlement with Crest toothpaste's makers to modify children's toothpaste packaging to accurately ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), maker of ...

Texas AG Ken Paxton says Crest maker Procter & Gamble will update kids toothpaste packaging to better show the recommended ...

When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

Texas Attorney General Ken Paxton secured an agreement with P&G to alter Crest toothpaste's marketing for child safety.

Those little blue microbeads in your Crest toothpaste may be getting stuck in your teeth and gums, prompting dentists to ask toothpaste manufacturers for a change. The tiny scrubbers contain the ...

Crest 3D Colgate Optic White Renewal Sensodyne Extra White A-Tier: Rembrant Whitening toothpaste Tasty Paste Vanilla Ice ...

Getting your Trinity Audio player ready... NEW YORK — Mint-chocolate toothpaste? Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called Be that feature nontraditional flavors ...