A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey. The Fast Company Executive Board ...

This is the age of the customer experience. The pandemic has made us all digital natives, and much more discerning of the brands we interact with online. PwC has estimated that one in three of us will ...

At Vector, our customer is at the center of everything we do: So much so that we’ve invested in a leadership role for our chief customer officer (CCO) to ensure that customer experience is prioritized ...

Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

Map the buying process to better understand a prospect’s behavior. Create a feedback loop that enables sales and marketing teams to present to each other information about prospects and use that ...