As marketing leaders, one could say that your potential for success is only as good as the data you possess. But is that possession enough? To develop targeted, thoughtful, and inclusive customer ...

Speed. Convenience. Ease of use. Knowledgeable assistance. These are the elements of a positive customer experience identified by a recent PWC study. Customers want a positive engagement at any ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

This partnership builds on Pega's recent announcement of Pega Customer Data Connectors, which enable clients to connect leading CDPs with Pega Customer Decision Hub – Pega's always-on 'brain' ...

Using Pega’s Customer Decision Hub, National Australia Bank is analyzing all customer data to push personalized services through all channels. Established in 1858, National Australia Bank (NAB) has a ...