Your current research focuses on subscription businesses and the importance of customer capital. What is that, and why is it important for the economy? We often think of firm value as coming from ...

Running a business is never just about delivering a product people want. While fulfilling needs is important for a business to survive, building positive customer relationships is necessary for an ...

The segment of digital ticketing platforms purpose-built for primary to 12th-grade schools and universities is more competitive than one might assume, as several companies race to be the service ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The key is understanding the customer relationship conversion process and forming strategic ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...