AI-powered customer segmentation is transforming how brands connect with their audiences, moving beyond static demographics to real-time, behavior-driven insights. By unifying data across systems and ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

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Generative artificial intelligence, digital customer service, and conversational user interfaces (CUIs) will transform customer service and support by 2028, according to research firm Gartner's Hype ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...

STAMFORD, Conn.--(BUSINESS WIRE)--Sales leaders looking to cultivate an adaptable sales organization should rethink their current sales efforts across three dimensions, according to Gartner, Inc.

Uniphore, the Business AI company, has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Customer Data platforms. A complimentary copy of the full report is available here. We believe ...

To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...

Sales leaders looking to cultivate adaptable sales organizations should rethink their current sales efforts across customer understanding, customer engagement, and operating models, Gartner analysts ...

Gartner predicts half of firms that cut customer service staff due to AI will rehire by 2027 as enterprises rebalance automation and human support. Around half of companies that reduced customer ...