Data management got you confused? We've got you covered. Find out the difference between CDP and DMP platforms and which one's right for your business. Editor's Note: The article has been updated on ...

This post is sponsored by Treasure Data. Customer data platforms (CDPs) and data management platforms (DMPs) are complementary, yet different. A CDP makes integration of first party data easier for ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Customer data platforms (CDPs) and data management platforms (DMPs) are ...

What’s a Customer Data Platform? How does it differ from a DMP? How do CDPs live up to the promises made for them? Whether you’re a CDP expert or just starting to explore the topic, this non-nonsense ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at ...

For years, retailers have relied on various systems to store their shopper data and insights — from endpoint engagement systems to data management platforms (DMPs). Many of the systems were for a ...

If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there. Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame ...

It’s not a question of whether you need a customer data management solution, but which one/s you will need for your particular applications and use cases. It’s not a question of whether you need a ...

Salesforce outlined its Customer Data Platform, or CDP, which fleshes out the roadmap for the company's overarching Customer 360 strategy. The CDP effort by Salesforce, which will be piloted in the ...

'Data is the new oil' – that’s what I've been hearing for a few years now, but despite us talking about programmatic and using data for so many years, it's now becoming real. I had a discussion with ...