Sherlock Holmes, the fictional sleuth who famously resides on Baker Street, is known for his impressive powers of logical reasoning. With a quick visual sweep of a crime scene, he generates hypotheses ...

All advertisements aim at persuasion. For example, imagine that Brand X cola claims to be the most refreshing drink. Simply stating this isn't very convincing, so a Brand X advertisement features a ...

Inductive marketing uses specific observations about consumers in a given marketplace to create broad advertising campaigns and product/service offerings. This marketing technique uses inductive ...

Tables of contents for recent issues of Mind are available at http://www3.oup.co.uk/mind/contents . Authorized users may be able to access the full text articles at ...

Inductive proofs; the concept of ‘a posteriori’. Cosmological argument: St Thomas Aquinas’ first Three Ways – (motion or change; cause and effect; contingency and necessity). The Kalam cosmological ...

My 5-year-old nephew once confidently told me that all dinosaurs were green because his three dinosaur toys were green. So I showed him a nature documentary, Walking with Dinosaurs, and suddenly, ...