“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder of ...

Information that can identify an individual. Other than the obvious name, address and phone number, examples of personally identifiable information (PII) include date of birth, email address, phone ...

The days of names, addresses and dates of birth being the only details that fall under the definition of personally identifiable information (PII) are fleeting. As companies wait for case law to ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Personal data doesn’t have to identify you to be ...

Employee data is governed by national and international rules and regulating bodies including the Department of Labor, Electronic Code of Federal Regulations, and General Data Protection Regulation ...

Click on any website and there is a box to accept website cookies it seems these days. While seemingly benign, that box is a visualization of what many public and private organizations are facing with ...

A little more than a week after the General Data Protection Regulation (“GDPR”) went into effect, the world is adjusting to the new comprehensive regulatory regime with global reach, designed to ...

Click on any website and there is a box to accept website cookies it seems these days. While seemingly benign, that box is a visualization of what many public and private organizations are facing with ...