The fast-food drive-thru has been a staple of American culture since the mid-20th century. However, some concepts have found static menu boards to be limiting in an era of rapid technological ...

Drive-thru service has long been the leading revenue generator for QSRs and fast casual restaurants. The pandemic not only reiterated just how essential the drive-thru model is for these businesses — ...

Change is afoot at the drive-thru window. While the principles of the drive thru have remained the same for decades, new technology and tighter operations are ensuring that menuboards and broader menu ...

Decision fatigue is real and in the attention economy, it is growing. KFC U.S. is working to overcome this mental overload by simplifying its menu boards. KFC tested a new design for its menu boards ...