Email is a staple in marketing, providing many experts with a primary means of communication with their clientele. In a recent study, 90% of marketing pros named email as their top metric for ...

With new social and messaging platforms emerging every day, it's natural to wonder whether email is still relevant. The data shows that even with the myriad ways to communicate with customers today, ...

In 2007, Fast Company declared that email was dead. The Wall Street Journal echoed this sentiment two years later, The Telegraph six years after that, and Forbes three years after that. If email has ...

In digital marketing, email is decidedly old school. However, despite its lack of newness and flashiness, the channel remains an effective and efficient way to engage audiences. An infographic (below) ...

Opinions expressed by Entrepreneur contributors are their own. Email marketing can deliver tremendous results when it is done correctly. It is one of the most effective forms of online marketing — and ...

For retailers, their brand reputation and engagement with customers are top priorities. With many communication vehicles to choose from, merchants find that maintaining a relationship through email ...

Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best from your marketing, then you need to ...

AUSTIN, Texas, May 03, 2023 (GLOBE NEWSWIRE) -- OPTIZMO Technologies, the industry leader in email suppression list management and email compliance, announces the release of the fifth edition in its ...

The content of your message is a primary factor in deliverability, specifically inbox placement these days. The number of number of links in your message, the overall content, and the HTML content and ...

There’s non-stop buzz about social media in all its forms: How to use it, when to maximize it, and how to grow your followers. While social media can be valuable, email is still where it’s at when it ...

B2B marketers are using email, search and content marketing to find leads with the highest ROI, according to the 2020 Chief Marketer B2B Marketing Outlook Survey. But the biggest challenges to ...