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Just when Millennials and Gen Z were starting to get along, or at least agreeing to mutually cringe at Baby Boomers, another generational spat has broken out on the internet. And honestly, at this ...

Do you cringe when you hear the phrase “Okay, Boomer,” or do you flaunt your Gen X status by wearing T-shirts from your favorite 80s bands in your off hours? Whether you strongly identify with your ...

Fifth Third reports that small businesses marketing strategies for Gen Z should focus on authenticity, sustainability, and ...

It’s time to stop talking about Gen Zers as lazy, spoiled, screen-obsessed snowflakes. First, they aren’t kids anymore. Second, there are a lot of them—estimated to be about 25% of the global ...

If your utility bill keeps climbing and you’re not sure why, these four Gen Z energy habits could be the reason.

"Some Gen Z girls asked if I could take their picture the other day. They handed me their digital camera and explained how to ...