Technical and marketing content have traditionally been separate silos, to the detriment of brands and customers. Here's how to align the two It's pretty easy to distinguish the marketing content from ...

The COVID crisis has shown us that everything is connected to everything: how we run our businesses, how we engage with prospects and clients, how we respond to changes, how we live our lives. And ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

You’ve heard it a million times before: It’s essential to align sales and marketing. But how do you actually go about doing that? Having worked in marketing for almost 15 years and experienced some of ...