Whether a brand is most vocal on Twitter, TikTok, Facebook, YouTube, Instagram or another social media platform depends on where its audience is. Those brands that hook into the right one often find ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Businesses and brands are using chatbots in lots of exciting ways. You can order food, schedule flights, and get recommendations for pretty much anything you can think of. We’re still in the early ...