Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

While Ford knows affordability remains a consumer concern, the message this year is focused on what its vehicles can do rather than what they cost.

These affordable models will wear new nameplates and pack a variety of powertrains, from gas engines to electric motors.

Ford confirmed plans to launch five future affordable vehicles by 2030 that start under $40,000. That should include the ...

Ford will unveil several models priced under $40,000 by 2030 and one of them should be the $30,000 pickup truck that will sit ...

The five all-new models "will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy," according to Ford's Andrew Frick.

Blue Oval's answer to new-car affordability includes trucks, SUVs, EVs and hybrids ...

Ford says some drivers are “embracing an electric future,” with no plans to buy another ordinary gas car after experiencing ...

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...

Ford is recalling more than 121,000 vehicles due to a defect involving engine block heaters that can crack, leak coolant, and ...

Ford is recalling roughly 119,000 vehicles because their engine block heaters have a defect that increases the risk of fire, the National Highway Traffic Safety Administration says.

According to two notices reported to the National Highway Traffic Safety Administration (NHTSA) on Jan. 15, the recalls cover ...