Smalls co-founders Matthew Michaelson and Veronica del Rosario have quadrupled their advertising budget in the past two years ...

If you’ve ever looked at your cat’s food bowl and wondered, “Is this really the best option?” you’re not alone. More cat ...

Partnership will allow Smalls to serve the New York, New Jersey, and Connecticut areas, providing more cats with access to their high-quality, fresh pet food. Partnering with Fauna Foods allows us to ...

There are approximately 60M pet cats in the United States, comprising 26% of all US households owning a cat as a companion animal. Despite this massive popularity, much of the focus of the pet ...

The pet industry grew rapidly over the past three years as people, stuck at home during the pandemic, decided to add a furry friend to their families. Analysts say this industry, where spending was ...

In a pet industry that seems to be overly invested in keeping dogs and dog owners happy, Matt Michaelson sees a big opportunity in cats. Michaelson is co-founder and CEO of Smalls, a six-year-old ...

It's not uncommon for cats to have sensitive stomachs. Some cats are born with irritable digestive tracts, and others develop sensitivity due to old age or certain health conditions. If your cat ...

The holidays are just around the corner. Can you believe it? You are likely starting to shop for those closest to you in your life. We pet parents know for certain that we have to grab something for ...

You love your cat so much that you just want to give him the absolute best. And to get the most out of your years with your BFF, it’s so important to keep him happy and healthy. That’s why choosing ...