Instead of developing a full-frame 35mm system to complement its APS-C X series, Fujifilm opts for medium format. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag ...

NEW YORK, March 20, 2025 /PRNewswire/ -- B&H is excited to announce FUJIFILM GFX100RF latest--and lightest--medium format camera, the GFX100RF, which fits the company's 43.8 x 32.9mm, 102MP sensor ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

B&H is excited to announce the FUJIFILM GFX 100S mirrorless medium format camera and GF 80mm f/1.7 R WR lens. This camera is poised to shake up the medium format market by packing an ...

Fujifilm follows up its 50-megapixel mirrorless medium-format GFX 50S and 50R models with the 102MP GFX100, both the least- and most-Fujifilm-like camera the company's delivered in quite a while. It's ...

I have been road-testing the Fujifilm X-S20 recently, which is another reminder that Fujifilm has never been a camera-maker that paid much heed to convention. That ...

IMAX has now certified the Fujifilm GFX Eterna 55 for the big screen ...

Fujifilm is developing a medium-format, 102-megapixel cinema camera, the company said in a surprise announcement. Due next year, the GFX Eterna will carry a boxy, modular design reminiscent of Sony's ...

Photography News: Fujifilm GFX100RF is the only medium format camera built to fit in a to-go bag, the GFX100RF built-in lens packs a 102MP, 43.8 x 32.9mm sensor in a sleek and stylish ...