Protein-packed Cheerios and cat food: How General Mills plans to combat a tough spending backdrop

“Cat growth is on fire,” one executive said.

General Mills (GIS) Launches Honey Nut Cheerios Protein As Wheaties Picks A'ja Wilson

General Mills (NYSE:GIS) has introduced Honey Nut Cheerios Protein, paired with a "Honey Nuts For You" ring collection and ...

General Mills (GIS) Launches Reese’s Puffs GloRilla Tie Up And Honey Nut Cheerios Protein

General Mills (NYSE:GIS) is rolling out new brand campaigns, including a Reese’s Puffs collaboration with artist GloRilla ...

Here’s how the maker of Cheerios is planning to win back thrifty customers

The company noted that it is optimistic about sales in its new fiscal year.
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Cheerios Just Made A Big Change To Its Most Popular Flavor

Yum!

General Mills: Long Courtship of Penny-Pinchers Is Paying Off

General Mills shares rose 8.5% Wednesday after the Cheerios maker said it’s seeing payoff after a year of cutting base prices ...
Baking Business

General Mills launches protein-filled Honey Nut Cheerios

MINNEAPOLIS — General Mills, Inc. has launched Honey Nut Cheerios Protein. As with other items in this ever-expanding cereal ...
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General Mills begins selling Cheerios without genetically modified ingredients

(Reuters) - General Mills Inc said it has stopped using genetically modified ingredients in the popular breakfast cereal Cheerios as the U.S. branded foods manufacturer hopes the move will firm up ...

Cheerios maker General Mills, Audi of America pause advertising on Twitter

General Mills Inc and Luxury automaker Audi of America said on Thursday they have paused advertising on Twitter, days after ...

Earnings Snippet: General Mills

The Cheerios maker swung to a quarterly loss, mostly because it offered more discounts. CEO Jeff Harmening said the company is now done investing in pricing, and will focus on drivi ...