People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

From digital habits to lifestyle choices, these defining characteristics show what it truly means to belong to Generation Z.

If millennials forced brands to be “cool,” Generation Z has forced them to be “real.” Born roughly between the mid-1990s and early-2010s, Gen Z grew up plugged in … with smartphones, social media and ...

The Pew Research Center defines generations as groups of people born within the same 15- to 20-year span. These divided time periods can help us understand how our worldview is shaped by the events ...

Gen Z may have a reputation for delaying adulthood milestones like moving out on their own, getting married and having kids, but saving for retirement is one area where the youngest working adults may ...

Advisors today face unique challenges as they adapt support for three generations with very different financial pressures and communications preferences. As Gen Xers balance caregiving and retirement ...

Many Gen Zers, the cohort born in the years 1997 to 2012, are apparently limiting their internet, social media and technology use, except for one particular app, according to a recent survey. Despite ...