Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good news.

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.

CHICAGO (AP) — Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his ...

Gen Z and Gen Alpha have already reshaped culture so much in recent years, some for the better and some for the worse. Such is the lot of every generation in some way, shape, or form. But according to ...

KUTV — "What are the kids saying these days?" Fresh Living hosts David Osmond, Kari Hawker-Diaz and Brooke Mangum share what slang terms older millennials and Gen-Xers are adopting from Generation Z ...

Fandoms sit at the intersection of identity, influence, and spending. Three dynamics explain their accelerating economic power.