Packaging is far more than a means of protecting a product; it is a powerful tool that influences consumer perception, reinforces brand identity, and drives purchasing decisions. Effective packaging ...

Packaging is the interface that brings buyer and seller together. It is the shiny glint that lures the unsuspecting passers-by; the tempting wrapper that entices customers to the wares that lie ...

McDonald’s packaging has a playful new look. Working with design firm Pearlfisher, the fast food giant has debuted a global overhaul of its burger wraps and fry boxes, which now feature whimsical ...