As for what differentiates traditional goth makeup from today’s take on the trend? “Gothic makeup is using dark but soft shades of black or plum around the eyes and lips to give a sinister or ...

Before you start your makeup, make sure your skin is adequately hydrated. “When you’re using a heavier makeup look, it’s really important to prep your skin with as much moisture as possible,” Ramzy ...

As we close 2025 out, it’s clear that makeup has been slowly shifting back to something more expressive. We spent the year experimenting with underpainting, pushing blush past “natural” into bold ...

According to rapper NBA YoungBoy, there’s no shame in his game when it comes to rocking some goth-inspired makeup. During a recent conversation with DJ Akademiks on Clubhouse, the Louisiana rapper, ...

On TikTok, Instagram, and Pinterest, a hashtag is increasingly intriguing and fascinating: #SoftGoth. This makeup trend, which reinvents the dark aesthetic by making it more subtle and romantic, is ...

It all started with a Google Doc, which outlined the products she uses to keep her skin clear. Rio now writes about beauty products full-time. She’s not a professional, she’s just crazy. In the past, ...