A billion viewers across TV and digital platforms watched the tournament; RCB -PBKS final most-watched match in IPL history ...

This is where the Super Bowl trumps IPL hands down due to the USA being a bigger economy. Despite far lesser viewership, the advertising rates for the Super Bowl are much higher, while it stood at ...

By Vibhuti Sharma MUMBAI, Feb 17 (Reuters) - Global private equity investors like KKR and Blackstone have a new investment hotspot in India: cricket. The Indian Premier League, the world's richest ...

The Indian Premier League is no longer just a sporting event; it is a global financial magnet. A new Reuters report claims ...

Global private equity giants such as KKR and Blackstone are turning their attention to the Indian Premier League (IPL), the world's second-most valuable sports league per match. The IPL offers ...

While the Super Bowl may outperform other sporting events in securing the most valuable advertising spots, it comes nowhere near the viewership of the FIFA World Cup, or even the Cricket World Cup and ...

India vs Pakistan match records 450 million views on JioHotstar, setting new international streaming record despite one-sided ...

It was a blockbuster IPL deal by European private equity firm CVC Capital that triggered the new wave of interest among ...