If you need more evidence that the luxury Swiss watchmakers are as truly screwed as Jony Ive predicted, look no further than IWC’s laughable answer for keeping up with the Apple Watch. The luxury ...

Want to turn your regular timepiece into a smartwatch? There's a strap for that. Watch maker IWC has revealed a smart strap upgrade for its Schaffausen watch, adding fitness tracking and internet of ...

IWC has developed a new watch strap made from paper and recycled materials as an alternative to its leather straps. The TimberTex straps are produced using low-impact paper-based material from ...

With the Miami Formula One Grand Prix around the corner (May 5-7), many people have auto racing on their minds. When most people think about auto racing and Formula One, they think fast-paced, cutting ...

The Portofino has been a stalwart model for IWC since in 1984, its pocket watch-inspired case a decidedly more dressy deviation from IWC’s mostly tool-oriented lineup. Now for 2018, the brand is ...

IWC Schaffhausen on Monday unveiled the Pilot’s Watch Chronograph 41 Mercedes-AMG Petronas Formula One Team. The launch is timed for the Miami Grand Prix being held May 5 - 7. A distinctive feature ...

Nothing says summer like a splash of bright color—and IWC‘s latest watch is like strapping the season on your wrist. To celebrate the tenth year of its partnership with the Mercedes-AMG PETRONAS ...