Plant-based meat brands like Impossible burst onto the scene at the end of the 2010s amid a wave of hype, but since then, they have faced a lot of questions, including just how healthy of an ...

If meat is viewed by many vegans as the flesh of dead animals and a symbol of cruelty, does recreating its taste undermine the moral stance against it? According to Wikipedia, veganism is the practice ...

After a big year for its plant-based burger, Impossible Foods has something new on its plate. The California-based company unveiled Impossible Pork and Impossible Sausage on Monday evening at the CES ...

Impossible Foods CEO Peter McGuinness has stepped down after leading the S plant-based meat company for nearly four years. In a statement, the company said McGuinness’s responsibilities will be ...

Starbucks is adding plant-based meat to its U.S. menu for the first time. The Seattle-based coffee chain says a breakfast sandwich made with imitation sausage from California-based Impossible Foods is ...

NEW YORK (AP) — If you want to skip meat, a new era of options is here. Beyond Meat and Impossible Foods are among the companies racing to tap into the massive U.S. market of meat eaters by more ...

Many in the industry argue that it is undergoing a correction, not a collapse. But they acknowledge several problems. One is ...

Nine months ago, Burger King made headlines by announcing its Impossible Whopper. The sandwich, featuring a meat-free Impossible patty, was at first seen as an April Fool’s prank, but the reaction to ...

The move comes after nearly four years of impactful leadership from McGuinness, during which time the plant-based food maker expanded and evolved to cement its position as a category leader REDWOOD ...

Alt-meat startups expect profitability to come with scale, but should build strong unit economics from the outset, says ...