For established brands or emerging franchisors wanting to connect with their base, here’s actionable advice for improving industrywide reputation. A franchisor’s brand reputation is shaped by the ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Patrick Hanlon Think of ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Summit Ghimire Social ...
Nikita Prokhorov is co-founder and managing director of Reputation House, a marketing and communication expert, public speaker and author. Today, access to information is unlimited, and news spreads ...
Accessibility testing helps businesses expand market reach, improve brand reputation and ensure legal compliance while creating inclusive digital experiences for all users. Accessibility should be one ...
This week, CallRevu welcomed Merchant Centric into its Center of Excellence. The provider of communications technology for the automotive retail industry said this partnership represents another ...
Consistent internal messaging is a solid way to communicate the value of marketing’s activities, get backing from other departments and unite the whole business. But in many companies it’s bottom of ...
With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...
Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or ...
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