Before the Covid-19 pandemic hit, investment in out-of-home advertising was on the rise. By the end of 2020, however, revenue from OOH ads had fallen by nearly 30% in just one year. Now that ...
In some ways, the attention game for brands is only getting tougher. The increased pace of the cultural cycle and the tidal wave of slop hitting our feeds have added a layer of suspicion to any brand ...
When we think about the future of advertising, the most common denominator centers around a diversity of creative and strategically sound work that doesn’t rely on any one silver bullet approach.
Physicians like Pfizer. That is the takeaway from a survey of 160 doctors, which found the Big Pharma is seen as a leader in three out of five therapeutic areas and is recognized for its innovative ...
As more innovative and integrated ad formats continue to transform CTV advertising and monetization, are smaller publishers without dedicated ad sales teams in danger of being left behind? What ...
NEW YORK, Aug. 26, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, today announced the expansion of its high-impact ad solutions with the introduction ...
NEW YORK--(BUSINESS WIRE)--Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, ...
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